Jay Sherard

Senior Consultant

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Jason Sherard brings over 20 years of change management and customer experience expertise to SmartSigma AI, with a proven track record of transforming organizational culture, driving adoption of new systems, and building teams that deliver exceptional results under pressure.

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His career in luxury retail and sales leadership—including distinguished roles with Neiman Marcus—has honed his ability to navigate complex stakeholder dynamics, manage resistance to change, and translate executive vision into frontline execution. In environments where precision, reputation, and client relationships are everything, Jason learned that successful transformation isn't about the quality of the strategy—it's about the quality of the implementation.

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At SmartSigma AI, Jason focuses on the human side of digital transformation that most consultancies overlook. While others fixate on technology deployment, Jason ensures that the people expected to use these systems are actually prepared, willing, and capable of adopting them. His expertise in change management addresses the reality that 70% of organizational transformations fail—not because of bad technology, but because of poor change execution.